SharePoint 2010 feature receiver not working

Problem: Feature receiver is not firing.

Hypothesis: It's hard to debug feature receivers but it can be setup, however my feature receiver was never getting called.  Implemntation via VS2010 must be wrong.

Resolution: I created a new feature and added a feature receiver, this was working.  The screen shot below shows the differnce in my features that was cause when I renamed the feature.