Website and CRM for a new business: My thoughts

Overview: I need landing pages and/or a simple CMS that copes with mobile devices (responsive).  The website needs cookie acceptance, performs analytics, and a form to sign up users.  Then keep the signed-up users to be emailed and develop them into customers using email tracking and email templates.  The number of contacts is high, plus 10k, and the conversion rate is envisaged to be low.

Lastly, it needs to be able to manage and track my paid-for advertising at a later stage. Options included Hubspot, Mailchimp, EmailLite, Brevo, Zoho CRM, ActiveCampaign, and WordPress. As this is a startup and a small business, I discounted Microsoft and Salesforce.

WordPress is fantastic with all its plugins, but I was looking for a one-stop shop for a startup.

Option1: Hubspot

Hubspot is a fantastic tool for web-based marketing. It has a built-in CMS, CRM, cookie acceptance, and contact forms that are extendable and flexible. It also has fantastic email capabilities, including templates that interact with the CRM and email templates, and it takes care of the emailing itself. There are various versions, and if the business was high-value low numbers, I'd 100% have gone for the solution.

Pros:

1. CMS (Solid), but all tooling is integrated, so it's a strong contender
2. Has a cookie acceptance (GDPR compliant)
3. Own web page, email analytics, and tracking  OOTB (both are string)
4. Contact and forms are extendable and offer options - great integration
5. Email integration is key to our business, and HubSpot offers tracking, mail templates and sending and avoids spam filters.

Cons: 

1. HubSpot has way more functionality than we'll ever need; therefore, the UI and usage can be somewhat complex.
2. The cost is unsuitable for our scenario, which involves many contacts, each with low value. Pricing is designed for low contact numbers, and high-value customers, like an accounting firm, would be ideal.
3. CMS is limited compared to WordPress

Decision: 

Don't use HubSpot, as the starter edition has a limit of 1,000 contacts. The price escalates quickly based on the number of contacts.

Option2: MailChimp with WordPress (CMS)

TBC