Overview: I predominately use Azure & Microsoft for all my cloud services.
My Thoughts: The contenders: I really like Heroku for it's simplicity. I feel for a small Indie developer or company, Heroku has a good free and cheap simple billing options. GCP, I really can't comment from a good position of knowledge but from what I've used, I like GCP. IBM's offering, well if you are a partner, you cloud go with this option but it is aimed more a large business partners. IBM's cloud is IaaS focused, with some PaaS offerings but once again I'm not an expert.
AWS, has always been really easy to use. It is big and complex like Azure with many offerings. Basically, I'd choose AWS if the organisation was already using it and the people in the org know have experience with AWS.
Azure, so in my world Azure and O365 feel like the dominant player but the diagram below provides a great insight into the relative size of the Cloud infrastructure market. Azure SaaS offering O365/M365 is also huge and hosted on Azure.
There is good resource CloudWars.co that goes into looking at the various cloud providers. My current take away is Amazon is the biggest player in the IaaS field. Azure has IaaS, a large PaaS offering and a massive SaaS (including Dynamics and O365) offering (Amazon has not equivalent).
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