Showing posts with label GTM. Show all posts
Showing posts with label GTM. Show all posts

Monday 13 June 2022

Simple Password protection got GTM - Starting Page

Overview:  I am use the AuthPro service to check a user has a code to access the website.  This is useful for Go to Market (GTM) where you only want a subset of customers to work on your software.  Think of a beta where a user can sign up, you give people with an NDA a code to be able to go thru the sign-up process.

Simple solution:  

To get to the sign-up/register page, use an external service e.g. AuthPro to manage a passcode.  AuthPro injects JS and allows the admin to configure the behavior.  It was pretty simple to setup so only specified users could go thru our sign up process.

Demo:  This page allows the user to login, if, successful the user can proceed and use the website.

Type in the username "password" and the password "password" for access to the hidden page.  

Another Option: Imperva has a lot of features including "Login protection" that can easily achieve the same outcome.



Sunday 9 May 2021

SaaS Go-to-Market (GTM)

Overview: Setting up a new SaaS product is about getting a product that fits into a market.  I like the 1/10/100 strategy especially in the B2B market.  For me it is about getting the product offering right before pushing money into marketing or generating revenue.  The issue is you need to be fully ready including items where support is a low touch as possible.  

A common mistake is not having private beta's and keeping the beta small.  It's dead easy, get 1 trusted customer that you have an open and honest relationship to find the easy improvements, and figure out how to support them and answer questions ...

Customer must have the need, preferably with a bad experience of a competitor in the same market, high trust relationship, and have high expectations for the offering.

So the tech and monitoring, onboarding is all done, we start with 1 customer in beta.  We learn lessons, improve the product, and now we prepare for a private beta for 10 customers.  Get comms right, ensure all support and monitoring is in place.